By Greg Gacui

Physicians, Surgeons and Dentists are usually targeted by medical website design and search engines optimization companies. One reason is healthcare professionals rarely have time to shop around for reasonably priced medical website design and search engines optimization services. Another reason is that doctors, surgeons and dentists make decent income and are most likely to pay overpriced tickets for anything designers throw at them.

But these 1-800-NUMBER companies that target physicians, surgeons and dentists rarely provide quality but instead, they hire professional marketers to push their sloppy services for high tickets. Consider yourself warned against the 1-800-NUMBER corporate companies.

The following are website design tactics that affect the way Google, Yahoo & Bing look at any website, not just for medical professionals.

1. Clean Code: Search engines like Google, Bing and Yahoo! examines the HTML code of your website and tallies all HTML errors found. These code related errors shows Google and the rest that the quality of that website is poor compared to similar websites with similar content.
2. Navigation: Search engines look at how easy it is to navigate your website from one page to another. The key here is what page all pages seem to refer to and from. A good designed website should have all pages referring back to the home page
3. Site Map: Traditionally, website designers put together a page with links and called it the sitemap page. Today, sitemap is an informative code that not only updates popular search engines like Google in real time but also tell Google and other search engines the value you put on each page. Sitemap XML code also tells them when to come back and crawl your website, which pages not to crawl, which web pages to add into archives and which ones not to add.
4. Frames. Lousy medical website design companies use frames to make their work easier and faster. An ethical medical website design company should focus on paying specific details to designing every web page without using template or frames.
5. Attractiveness: Trust me, how attractive your website is determines how search engines like Google rank your website. If your visitors visiting your medical website are leaving your website faster than they got there, Google and other search engines sees that and this affects rankings. If your website is attractive and your visitors spend time there, search engines see that too.
6. This is how. Let’s say you searched for “physicians’ website design” on Google and results are displayed and you click, Google logs in your IP address. If you hit back button after visiting this site, this tells Google that the information you got the first time was not helpful enough, maybe irrelevant. When this happen many times, Google logs show that although you are claiming to use those keywords, the information you have on your website is not helpful enough to your visitors. A competitor website with similar information but visitors are spending more time there will rank higher than yours on search engines.

In conclusion, all websites, not just healthcare websites should be designed with tact and lots of search engines optimization knowledge. A well designed website not only keeps the visitors longer on the website but also converts them into customers. Remember, an attractive, well designed medical website is a direct reflection of your services.

Gregory is a medical website designer and Internet marketing consultant for Physicians Website Design Company based in Dallas Texas

Article Source: http://EzineArticles.com/?expert=Greg_Gacui